Hi, I’m Anh, I build digital experiences where every detail has a key purpose.
My everyday shortcuts. Tap a key, hit 1 to 6, or spin the knob.
Currently on repeat"Patient Zero" by Taylor Swift 🎶
Hyperfixation snackHomemade salsa (trust me, it’s better) 🍅
thanks for stopping by ♡ anh
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Quick cheat sheet:
About me
Anh, pronounced “ahn”
I started with watercolors and ended up designing software. Turns out it’s the same instinct: noticing the details and making things feel right.
Painting led me to graphic design, and scrolling way too much social media got me curious about marketing and how products talk to the people who use them.
Product design is where it all clicks. It starts with empathy for the people on the other side of the screen. Then I bring a visual eye and storytelling to complex products, working with product and engineering to make them feel simple, human and genuinely helpful.
Hats I wear
Off the clock
In the box under my desk
Passion projects, competition entries and brands I dreamed up, just to see how far an idea could go.
Just for fun: every side quest is a self-initiated concept. None were commissioned by, or affiliated with, the brands shown.
Young Ones 2025 entry · unofficial concept
How do you get people practicing a language outside the app? Turn the city into the lesson. Riddles pop up on benches, bus shelters, food trucks and café tables. Scan, answer in the language you’re learning, and win XP, gems or a spin of the Lucky Roulette.
Concept brand
A Vietnamese coffee brand built around the phin, the little filter that brews one slow drop at a time. Custom bags, an engraved bamboo lid and a gold-foil gift box with a brew guide inside.
Concept brand · Austin, TX
Branding for a yoga and wellness studio, where the R doubles as a figure mid-meditation. The identity carries from the logo onto mats, signage, wayfinding and a “coming soon” construction wall.
Concept brand
A sunny Hawaiian poke spot, designed end to end: logo, website, social, in-store menu screens, an ordering kiosk and storefront windows.
More experiments
Baker Hill · Unify (formerly NextGen)
Baker Hill makes loan origination software for community banks and credit unions. Its design pieces were years out of date and never formalized into a system, so every team solved the same problems differently. I helped rebrand NextGen into Unify, rebuild its UI and UX on a shared system, and carry that look into marketing and RISE 2026, Baker Hill's annual lending conference.
NextGen had grown feature by feature. Screens built years apart used different buttons, tables and spacing, so lenders had to relearn the product every time they moved between steps. The components that did exist were outdated and undocumented, so designers and engineers kept rebuilding the same pieces.
Before: NextGen's loan workflow and CRM.
"NextGen" described a moment in time. "Unify" describes the promise: one workflow from application to close. I helped shape the new identity and applied it across the product, social and sales materials so customers saw one brand everywhere.
I also design Baker Hill's social graphics, so the brand shows up the same way in a LinkedIn feed as it does in the product.
Loan origination is tables, long forms and status at every step. I built the shared foundations first (color and type variables, text styles and a 12-column grid), then the components lenders touch most: data tables, form fields, filters and status chips. Now new features start from one up-to-date system instead of old one-off screens.
With the system in place, I redesigned core flows like opportunities and the loan application so the next action is always obvious. Light and dark themes, plus tablet and mobile layouts, let loan officers work the way they already do: at a desk, in a branch or with a borrower.
I partnered with product and engineering on features across the platform. One was AskBKR, an AI assistant built into Unify, so lenders can ask about a policy or a loan without opening another tool. Suggested prompts help first-time users know what to ask.
RISE is Baker Hill's annual lending conference. I worked with marketing, sales and product to design the event's experience and materials around the new Unify story. The result: more deals won and a strong NPS from attendees.
Rally · iOS app · 2024
Rally helps people in Dallas–Fort Worth find and schedule local volunteering. Existing sites list opportunities but leave out the logistics busy people need before committing, so I led a mobile design built around at-a-glance details and one-tap booking.
There's a large gap between intending to volunteer and actually doing it. Current platforms work like bulletin boards and lack the scheduling busy professionals need to commit with confidence.
We paired industry data on the $3.7B volunteer management market with small, deep-dive interviews. People dropped off when a listing didn't say how long it would take or what to expect on the day: parking, gear, tasks.
So every opportunity card answers who, what, where and when at a glance.
Platforms like VolunteerMatch have huge nonprofit databases but favor quantity over clarity. Signing up usually means manual email back-and-forth, which turns a quick yes into a multi-day wait.
The user flow puts parking, attire and task descriptions up front, cutting the back-and-forth that causes drop-off. Volunteers reach "Commit" already knowing what they're signing up for.
We sketched fast, with everyone contributing ideas in short rounds, then moved to mid-fidelity so senior designers and developers could react early. Testing logistics-heavy layouts as functional mocks let us refine navigation in real time.
Reviewers rated the final designs highly for reducing friction and bringing clarity to a cluttered space. Solving the email wall and surfacing logistics up front turned a fragmented, manual process into one that respects volunteers' time.
GOBankingRates · 2024
GOBankingRates shares financial advice, tips and stories. I helped strengthen its brand presence and build a social strategy that paired engaging visuals with relatable money insights.
I set up a tight feedback loop with the social leads and co-created content pillars in FigJam. Then I turned audience insights into flexible templates that stayed on-brand but could react quickly to money news.
We studied how our audience behaved and which posts performed, to find the visual formats that resonated. I helped build a content calendar that kept design and social output steady.
I made custom icons, type hierarchies and chart styles that felt authoritative but friendly.
Listeners send in money questions that the hosts answer live. I designed the podcast's landing page around discovery and conversion, so people can listen, subscribe and submit a question in one place, and kept it consistent across social.
I also built Instagram templates from the brand's core elements, so the social team could turn episode highlights and guest quotes into short-form posts quickly.
Chatbooks · 2024
People take thousands of photos that never leave their phones. Working within Chatbooks' brand guidelines, I made social content and ads that show how easy it is to keep family stories.
With the creative, social and marketing teams, I designed paid ads for Instagram, Facebook and Google alongside organic posts promoting Chatbooks' photo books, all within the brand's identity.
I helped build the in-house campaign: ads, in-feed posts and an email newsletter centered on love, family and keepsake memories.
Beyond marketing, I pitched an original cover for the limited-edition Mother's Day collection. It was picked and sold on chatbooks.com alongside the core creative team's designs.
Where Mother's Day leaned nostalgic, Father's Day was meant to feel vibrant and fun, celebrating dads and father figures.
Roles, projects, or a good matcha rec. My inbox is open.
